KPMG Capital has sold Customer Compass, an Australian startup it invested in two years ago, to Silicon Valley customer engagement vendor 7.
Customer Compass has been re-branded as Customer Journey Analytics (CJA). The tool tracks and analyses the way customers interact with companies using data from digital, voice and offline channels.
The vendor claimed it could analyse "nearly any type of structured or unstructured data source", including commercial products, proprietary systems, and third-party data providers.
Telstra is one of the first Australian companies to implement the CJA technology, a 7 spokesperson told CRN.
CJA's capabilities include a high-velocity data fabric to deliver insights in minutes, which the vendor claimed was "100x faster than traditional solutions"; and a visual query builder for analysts to rapidly explore data, identify common patterns and perform root cause analysis.
Gil Winters, vice president, Customer Journey Analytics for 7, said: “This technology enables analysts to query millions of customer journeys in minutes. This enables us to generate valuable insights in a fraction of the time of existing analytic techniques, meaning opportunities can be acted upon quickly.”
KPMG member firms will continue to offer the technology to clients by licensing the tool or teaming with 7.