Marketing automation software vendor Marketo has appointed Will Griffith as managing director for Australia and New Zealand.
Griffith replaces Bill Binch, who stepped down in October last year to return to the United States.
Griffith most recently served as Oracle Marketing Cloud’s head of sales and go-to-market strategy for Asia-Pacific, joining the company in 2013 by way of its acquisition of Eloqua, where he served as its regional director for Australia and New Zealand.
He also held various sales roles in the United Kingdom with Eloqua, Smartfocus and RedEye.
“I am thrilled to join the Marketo ANZ team and help CMOs drive revenue and growth in the Engagement Economy,” Griffith said.
“Marketo has long been known for its championing of the marketing profession and customer-focused engagement solutions. I’m excited to be a part of the next phase of the Marketo journey.”
Marketo chief sales officer Eric Johnson said: "I am confident that Marketo’s business in Australia and New Zealand will truly thrive with Will at the helm.
“His experience leading successful enterprise teams, knowledge of the local landscape and understanding of the challenges facing today’s chief marketing officers make him an ideal addition to our team.”