McAfee Australia has officially relaunched to partners with a clearer identity and strategy.
While partners may still face awkward conversations with customers about the brand – which started as McAfee then became Intel Security and is now McAfee again – the vendor believes partners can be more confident in its direction.
McAfee director of channel sales for ANZ Luke Power told CRN the rebranding had been well received – "not just with channel partners and customers but employees as well, especially the ones that have been here for such a long time."
Australia and New Zealand managing director Gary Denman, who was appointed in July 2016, told CRN that the return of the brand brought clarity. "The feedback we get from partners is there is a clear identity, a very clear strategy. We've defined where we are going to work and where we are going to partner.
"And I think the real message for the channel and what is resonating for them is around the OpenDXL [data exchange layer], fabric and integration because there they see a great opportunity to expand their business in line with their other offerings," he said.
McAfee claims to now be the "largest independent security company" in the world.
From red to blue to red again
McAfee was founded by John McAfee in 1987. In August 2010, Intel announced it would purchase the company, with McAfee becoming part of the Intel Security division.
Intel sold 51 percent stake of the security division to TPG Capital in a deal that saw saw the return of the familiar name McAfee.
Six months ago, Intel Security's software platform was present on more than a quarter of a billion endpoints. Through the first half of 2016, Intel Security Group revenue grew 11 percent to US$1.1 billion, while operating income grew 391 percent to US$182 million.