McDonald's hungry for ASX-bound marketing automation

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McDonald's hungry for ASX-bound marketing automation

A group of 38 McDonald's outlets in the USA will use a content marketing platform from Shareroot, which plans to list on the ASX.

Shareroot has signed a deal with US advertising agency Moroch, which also lists Walt Disney Pictures, Coca-Cola, Pixar and Columbia Picture among its clients. The agreement allows Shareroot to provide its platform to the 38 McDonalds outlets in Texas.

Shareroot, a company in the USA undergoing a reverse listing with Australia’s Monto Minerals, pointed to McDonald's 14,000 outlets in the USA as potential users. 

The plan to reverse-float Shareroot is yet to go before the mineral company’s shareholders. Monto Minerals expects to announce an annual general meeting shortly.

Shareroot lists Paramount, Verisign, Fox Searchlight Pictures, Philips and Sony Pictures among its customers.

The Shareroot product allows companies to search for and request legal rights to content on Instagram and Twitter for use in advertising.

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