Microsoft began offering free unlimited cloud storage for Office 365 customers Monday US time, shaking up the market in a move that will reshape the cloud storage landscape, according to channel partners.
"Today, storage limits just became a thing of the past with Office 365. Moving forward, all Office 365 customers will get unlimited OneDrive storage at no additional cost," said Chris Jones, corporate vice president, Windows Services, in a post unveiling the offer on Microsoft's OneDrive blog Monday. Pricing for Office 365 starts at US$6.99 per month.
Microsoft Monday began rolling out unlimited storage for consumers, including Office 365 Home, Personal, and University customers. The vendor will add unlimited storage for OneDrive for Business customers to the Office 365 roadmap in the coming days, with plans to begin roll out in 2015 for First Release customers, Jones said.
The move comes as companies such as Dropbox have slashed its pricing. In August, for example, Dropbox cut its pricing for 1TB of storage to US$10 a month following similar moves by Microsoft and Google. Amazon, on the other hand, has been the lone holdout charging US$500 a year for 1TB of storage.
Microsoft's Jones said the launch of unlimited OneDrive storage for Office 365 customers is just part of Microsoft's broader cloud storage strategy.
"While unlimited storage is another important milestone for OneDrive, we believe the true value of cloud storage is only realised when it is tightly integrated with the tools people use to communicate, create, and collaborate, both personally and professionally," Jones said in the post.
"That is why unlimited storage is just one small part of our broader promise to deliver a single experience across work and life that helps people store, sync, share, and collaborate on all the files that are important to them, all while meeting the security and compliance needs of even the most stringent organisations."
Jones said Microsoft is planning more announcements in coming months as part of its "quest of making OneDrive the world’s cloud storage leader."
Steven Burke contributed to this story.
This article originally appeared at crn.com