Microsoft Retail Stores this week introduced a new iPad trade-in offer that will give customers a minimum US$200 gift card in exchange for a "gently used" iPad 2, 3 or 4.
The offer, which expires 27 October, allows customers to use the gift card for any Microsoft Store product but stresses the Surface RT and Surface Pro, which are currently priced at US$349 and US$799, respectively.
"Looking to upgrade your tablet? Check out the Surface RT or Surface Pro," the offer reads.
[Related: Microsoft cuts Surface prices in Australia]
The offer states that eligible iPads should include a power cord and cannot be password protected. The gift card value will be equal to the trade-in value of the iPad, the offer states, and will be subject to the Microsoft Store manager's approval.
The offer is Microsoft's latest move to boost interest and sales in its tablet series, which has lagged behind the competition. The software giant has cut the prices of Surface RT and Surface Pro tablets and offered the devices at steep discounts to both education clients and solution provider attendees at this year's Microsoft Worldwide Partner Conference.
In addition, Microsoft tapped 10 large account reseller (LAR) partners in July to begin offering Surface tablets to their corporate clients under the new Microsoft Devices Program. But to date, Microsoft has only authorized these 10 US partners to sell Surface, which has caused angst for the legions of Microsoft resellers left out of the Surface picture.
[Related: One year on, Aussie channel gets Surface]