Microsoft partner strikes deal to reach 600 dental clinics

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Microsoft partner strikes deal to reach 600 dental clinics
Nicki Page

MOQdigital has announced a distribution deal with Prime Practice to spread the company's cloud-based technology to 600 dental practices.

As part of the five-year agreement, the Brisbane and Sydney-based Microsoft partner will receive a monthly licensing fee for every dental practice that signs with Prime to use the data integration product IoT Central.

Prime Practice is a dental consultancy based in Australia that provides services to practices around the world.

With the partnership, Prime Practice is looking to market the solution to 600 practices in the first year and up to 5,000 over five years.

"For the first time ever we have a channel that can take our solution to the market," said Page.

Prime Practice joint chief executive Wayne Shainfeld said: "For the first time in the Australian dental industry, we will be able to seamlessly access relevant big data and key metrics from the leading practice management software and financial systems in real-time – using cloud-based technology. This will allow dental practices to see what is really going to on in their businesses at any point in time."

MOQdigital last month acquired software-as-a-service provider Skoolbag in a deal worth $1.5 million, and in a separate deal bought out Tetran, a managed services provider which grew 20 percent in 2015 turning over $7.5 million.

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