Microsoft may be on the verge of unveiling plans to develop its own Windows tablet computer, a move that would mark a significant shift in the company's tablet strategy.
Following reports the company was looking to regain market share in the tablet space from Apple, Microsoft scheduled a press conference for Monday afternoon in Los Angeles, hinting at a major announcement.
The company's strategy up until now has been to rely on its device manufacturer partners to develop tablets running Microsoft software. The upcoming Windows 8 operating system and Windows RT edition for ARM-based devices both sport the Metro user interface specifically designed for tablet devices.
While Microsoft remains one of the most powerful companies in the IT industry, its influence has been waning as an increasing number of people move to smartphones and tablet computers -- over traditional desktop and laptop computers -- for day-to-day computing tasks.
Smartphones based on Microsoft software lag far behind Apple's iPhone and devices running Google Android. And the smattering of tablet computers running Windows 7 that are on the market today have a very small share of the overall tablet market.
According to reports, the Microsoft-branded computer will run Windows RT -- meaning the device will be based on ARM microprocessor technology. Throughout the Windows 8 development process Microsoft has been working with ARM chip manufacturers Nvidia, Qualcomm and Texas Instruments.