Microsoft rolls up its IoT Red Carpet program

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Microsoft rolls up its IoT Red Carpet program

Microsoft has retired its Red Carpet IoT program – an exclusive pilot program that selected partners to provide IoT solutions targeted around the company's Azure IoT suite – as the company moves to bring its internet of things offerings to a broader base of partners, CRN USA has learned.

The change comes as the company aims to expand its Azure IoT Suite, which is a cloud services-based approach to the market, from an incubation partner program to a mainstream program with better and enhanced engines and initiatives, and additional support and resources at a local level.

"Microsoft works closely with its partners as the industry continues to evolve at a rapid pace, and while the name of the Red Carpet program has changed, our commitment to this ecosystem has stayed steadfast," a Microsoft spokesperson said. 

"The Red Carpet program is now part of Microsoft’s broader partner ecosystem offerings so that partners can easily access resources for all practice areas – including Azure IoT."

The Red Carpet program was intended to be a pilot project, and partners in the program were individually selected by Microsoft and invited to join the program based on their expertise and proven success in implementing IoT solutions. Partners who joined were listed in Microsoft’s IoT partner directory, and gained access to exclusive resources including engineering, marketing, and sales support.

Microsoft’s Azure IoT Suite, introduced in 2015, combines the best of Azure’s capabilities in a set of features specifically tailored to power the internet of things. The company said its Azure IoT Suite excels in data collection, reporting, monitoring and analysis.

Microsoft has been doubling down on its IoT efforts, this past week unveiling a new Azure IoT certified device catalog to help partners work with customers to navigate through the 175 devices from the Azure Certified IoT program. The catalog helps partners select the best devices for their solution, as well as understand how devices connect to the internet, which sensors they work with, and the industry protocols they are capable of processing.

The company also introduced the security program for Azure IoT, which provides third-party auditors who can come on-site to perform security audits from the ground up and examine business devices and assets to gateways, as well as communication to the cloud.

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