Microsoft is following Google's lead on Europe's recent “right to be forgotten” policy.
Late last month Google began providing users the option to request that search results about themselves be deleted, and now, Microsoft will be extending the same to its Bing users, according to The New York Times.
Although Bing has significantly fewer users in Europe than Google, it must still follow the European court's ruling that internet users may request certain search results be deleted.
Microsoft's form will likely resemble Google's, which includes the link, an explanation for why the user wants it deleted and photo identification.
All search engines, regardless of size, are subject to the ruling. Google has already received more than 70,000 link removal requests.
This article originally appeared at scmagazineus.com