NetApp tops Dell EMC in flash storage sales

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NetApp tops Dell EMC in flash storage sales

NetApp has overtaken Dell EMC to become the storage industry's top provider of all-flash storage for the first time, according to a new report.

NetApp in the second quarter took the crown from rival Dell EMC on the strength of its NetApp AFF A-series, including the AFF A800, which grew in sales by just shy of 150 percent over the second quarter of 2017, according to data from research firm IDC and Wells Fargo Securities.

NetApp in the second quarter of 2018 sold US$556.1 million worth of all-flash storage arrays, up 67.6 percent over the US$331.7 million the company sold in the same period of 2017.

Of the seven top vendors, NetApp's overall growth rate was the highest, with the exception of China-based Huawei, which saw sales grow by over 400 percent from US$20 million in 2017.

Dell EMC saw all-flash storage array sales in the second quarter grow 21.3 percent over last year's second quarter to US$543.8 million, giving it a solid second place.

Bharat Badrinath, NetApp's vice president of products and solutions marketing, told CRN USA that NetApp will continue innovating on its flash storage technology.

"There is a pretty robust road map… We're in this for the long term," Badrinath said.

NetApp at its NetApp Insight conference, coming up next month in Las Vegas, will have several announcements related to the cloud, HCI and flash storage, and is looking to extend its leadership in artificial intelligence, Badrinath said.

NetApp is also getting ready to launch a new software, NetApp Memory Accelerated Data, or MAX Data, based on its PlexiStor acquisition. MAX Data will help customers accelerate application performance by stitching together a memory-based file system from multiple servers.

Sam Grocott, senior vice president of marketing at Dell EMC, told CRN USA via email that his company sees only strength in its flash storage business going forward.

"Dell EMC's lead in the overall external storage market is two times that of NetApp. We're very confident in our All-Flash portfolio from top to bottom, especially now that we've launched PowerMax, Dell EMC's flagship all-flash array with end-to-end NVMe done right," Grocott wrote.


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