Apple has ended weeks of speculation and confirmed it will open a new retail store in the Sydney suburb of Broadway.
The store opening has been long-rumoured but a concrete sign first emerged early this week when Apple’s iPhone voice assistant Siri directed users to the new location in Sydney, first reported by Gizmodo.
Apple today announced via its website the Broadway store will officially open on Saturday June 30 at 10 am. It will be located inside the Broadway shopping centre at at shop 305-307.
The Broadway site will join Apple’s flagship George Street store as a secondary Sydney location.
It is unknown what effect the store opening will have on Apple's premium reseller Next Byte, specifically its neighbouring Broadway and CBD outlets. A Next Byte spokesperson was not available for comment.
Apple did not respond to request for comment by the time of publication.