Hewlett-Packard CEO Meg Whitman knows the new Hewlett Packard Enterprise logo and branding is different, but that's exactly what she loves about it.
"It’s different, I know," said Whitman in an HP Next blog post unveiling the new look. "What I love about our new logo design is how it stands out among our competitors. The colour we picked is no accident. I wanted us to stand apart."
It is understood that the current logo will remain with the Printing & Personal Systems (PPS) side of the business, which will be reborn as HP Inc.
Whitman on Wednesday revealed for the first time the new $57.6 billion enterprise company's branding and logo: a skinny, horizontal teal rectangle over the Hewlett Packard Enterprise name with the two t's in Hewlett connected to represent commitment to partners, customers and employees.
The "simplicity" of the new logo communicates that HP is going to be "easy to do business with and precise in our work, our engineering and our innovation," wrote Whitman.
The connected ts hammer home HP's commitment to be "greater partners," said Whitman. "This is the first time in our history that the two t's in Hewlett connect," she wrote. "That connection is symbolic of the partnership we will forge with our customers, partners, and our employees -- what we will do together to help drive your business forward."