A new mobile virtual network operator has launched with a five-year pre-paid deal with Optus.
My Mobile Data has struck a wholesale deal for the Optus 4G network to provide customers with access to data-hungry content, such as streaming video on-demand (SVOD) and audio.
The company is headed up by chief executive Matt Jones, whose background includes senior roles at a number of ICT vendors, including Telstra and Pactera, as well as directorships of startups Cloud 212 and Xebra Services.
My Mobile Data's subsidiary OVO has locked up ap three-year deal with Australian V8 Supercars to give subscribers access to live trackside commentary and "never seen before archive footage".
Jones said: “We are re-inventing the traditional telecommunications model creating a hybrid between an SVOD and telco that will provide allowances for the consumption of entertainment and ‘OVO content’ for sports and entertainment fans, in addition to general data allowances for everyday use and unlimited national calls and SMS.”
Optus Wholesale managing director Rob Parcell said: “Optus understands the importance of unique and engaging customer content and we are excited to be supporting OVO to deliver its customers content like the V8 Supercars, following our own recent Cricket and English Premier League content deals.”