Optus rescues Melbourne Stars after Dick Smith exit

By on
Optus rescues Melbourne Stars after Dick Smith exit
Melbourne Stars players James Faulkner, Kevin Pietersen and Glenn Maxwell in the new Optus jerseys

Big Bash League franchise Melbourne Stars has scored Optus as a jersey sponsor just one day after incumbent Dick Smith went into receivership.

The telco has picked up the deal midway through the current season and will continue its support for two more seasons after that.

“We would like to acknowledge the terrific role Optus has played in enormously assisting the club in its time of need,” said Melbourne Stars president Eddie McGuire.

“It is a tribute to the administrations from both organisations that this mutually beneficial partnership was able to be actioned.”

Electronics reseller Dick Smith went into voluntary administration and receivership on Tuesday in its third year of sponsorship, leaving the Twenty20 cricket franchise without a major backer.

Optus is already a sponsor of Cricket Australia at the national level as a part of its push into content acquisition.

The Stars are one of the glamour teams of the Big Bash League with a roster full of internationals and riding high on the back of a record-breaking home crowd of over 80,000 last weekend against the Melbourne Renegades.

The team brought out big-name players Kevin Pietersen, Glenn Maxwell and James Faulkner to the Melbourne Cricket Ground yesterday to announce the new deal with Optus.

”We look forward to developing this relationship further over the next two seasons for the benefit of Optus customers and Melbourne Stars members and fans,” said McGuire.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © CRN Australia. All rights reserved.

Most Read Articles

You must be a registered member of CRN to post a comment.
| Register


What's your top marketing tactic for 2020?
Long lunches with customers and prospects
Content marketing to drive website visits
Social media
More use of CRM
Word of mouth
Online ads
View poll archive

Log In

Username / Email:
  |  Forgot your password?