Optus to sell automated social media platform to SMBs

By on
Optus to sell automated social media platform to SMBs

Optus has partnered with a social media management startup named Metigy to sell its automated marketing platform to its small business customers.

Metigy's platform advises businesses when and how to use social media marketing.

Optus said that its 435,000 SMB customers will be offered preferential pricing and extra functionality on Metigy's platform.

“Technology offers SMBs insights and saves them time, providing an advantage against competitors," Optus SMB vice president Matthew Ball said. "However, we know many SMBs struggle to implement solutions for a variety of reasons, including cost, fear of change and simply being overwhelmed by what is on offer.

“Metigy provides the SMBs with a cost-effective, simple way to use data to create connections with customers and potentials customers.”

Metigy chief executive David Fairfull said Optus has shown a commitment to supporting SMBs by forging the partnership.

“Aside from the commercial opportunity this partnership represents, Metigy is very pleased to be working with such an innovative partner. Many large organisations talk about being innovative and working with startups to foster innovation, but Optus follows through.”

Metigy was named as a finalist in Optus SMB's innovation challenge last year, which tasked tech firms to come up with a solutions to help SMBs grow their digital capabilities.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © CRN Australia. All rights reserved.

Most Read Articles

You must be a registered member of CRN to post a comment.
| Register


Have you noticed any of the recent public cloud outages?
Yes, it's caused a lot of headaches
Yes, but it's only a minor inconvenience
Yes, but it hasn't had any impact on business
What outages?
View poll archive

Log In

Username / Email:
  |  Forgot your password?