Oracle will leverage its 15,000-strong salesforce and CRM platform to help an Australian internet-of-things startup access untapped markets.
The software giant has signed a contract with Melbourne-based Connexion Media to offer the Australian firm’s real-time, in-vehicle data analytics products via the Oracle CRM platform.
The two companies will build a new module on Oracle’s CRM platform to analyse all real-time data collected through Connexion’s services.
This module will provide access to all data collected from the vehicle, including driver commute times, travel routes, vehicle maintenance information such as tyre pressure and consumer behavioural information such as service station preferences.
This information is expected to appeal to government agencies, road traffic authorities, insurance companies, automotive after-market industries, fuel card providers and research companies.
Connexion chief executive George Parthimos said the Oracle partnership was a coup for the company. “Firstly, it opens up a lucrative new revenue stream in the untapped in-vehicle data analytics market.
“Secondly, it gives Connexion access to Oracle’s 15,000-strong sales force who will on-sell our products across more than 420,000 customers globally.
“Lastly, it delivers significant infrastructure and technology cost savings to Connexion for our software-as-a-service products, including Flex and miRoamer," Parthimos added.
The module is expected to be available to subscribers by the end of 2016.