Ovo Mobile signed a distribution deal with 7-Eleven to sell its prepaid mobile and mobile broadband products across more than 600 Australian branches of the convenience store.
When sales commence on 15 November, it will be the telco’s first foray into brick-and-mortar retail, having sold exclusively online since launching in 2016.
"Our partnership with 7-Eleven is all about giving the fans what they want," said Ovo Mobile chief executive Matt Jones.
"It's pretty exciting to now be able to offer these plans over the counter to people who can be up and running within hours of picking up one of our SIM cards at their nearest 7-Eleven store.”
The SIM cards will be available in 617 branches across Australia, ranging from the $9.95 for 30 days mini-plan through to the 100GB prepaid mobile broadband plan for $69.95 for 30 days.
"Ovo's subscriber base has grown exponentially month-on-month off the back of products Ovo fans can't get anywhere else, the most recent being our new 100GB prepaid mobile broadband plan that addresses the needs of people who are sick of the poor performance of their fixed broadband,” Jones said.
"For our business, teaming up with 7-Eleven is a momentous step, giving us an Australia-wide footprint to build upon what we've achieved to-date as a pure e-commerce brand."
The telco also plans to sign distribution deals with other retailers in the future, calling the 7-Eleven deal a “foundation of a growing retail footprint” for its mobile prepaid and mobile broadband plans.