The sessions featured interactive demonstrations from some of Alloys key vendor partners including Canon, Epson, Fuji Xerox, Samsung and others.
The workshops were held at the Alloys Business Centre in Collingwood, where products are displayed and demonstrated on an ongoing basis.
Paul Harman, CEO of Alloys said the series provided real examples and solutions, competitive comparisons and sales skills.
"This is the type of thing many resellers have not had the chance to do for a long while," he said.
"Part of our non-traditional service is educating and providing our customers with greater ability to perform sales tasks.
"The more difficult the markets the stronger our customers need to be to satisfy their performance requirements."
In addition to the product focus, Alloys teamed with Tim Williams from Deakon, a sales trainer. Williams presented a range of sales training sessions relevant to the IT industry .
Selling the affordable smart home alternative
Profiting from business print solutions
Increasing opportunities in the retail/SOHO sector
Making more margin with managed print solutions
Diversifying your Canon Product range
The vendors were:
Williams' sessions included:
How to deal with objections
How to get past the gatekeeper
Selecting the right selling style
Writing introductory letters that work
How to build a database