Pure Storage preps channel for data protection push

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Pure Storage preps channel for data protection push

Pure Storage has quietly launched a new data protection play that it hopes its channel will use to introduce the notion of flash-to-flash-to-cloud storage.

The new product, called “ObjectEngine”, derives from Pure’s August 2018 acquisition of StorReduce, which specialised in deduplicating, managing and migrating data. Pure’s taken those tools, baked them into one of its arrays and turned that into an object storage appliance.

The purpose of the box is to serve as backup to primary storage, putting it into competition with other disk backup appliances like Dell Technologies’ Data Domain range. Pure’s play is that because the ObjectEngine is all-flash, it can compress data but still offer speedy recovery. The company will therefore promote the idea of flash as primary storage and backup medium, with cloud as archival and/or disaster recovery tier. That’s a point of difference to others that suggest disk-to-flash-to-cloud, or other that suggest tape as a tier.

ObjectEngine appliances are entirely happy as targets for Veeam, Veritas and CommVault. And as a great many Pure Storage partners work with one or more of those data management vendors, the company feels its channel will quickly come aboard.

Adam Rosham, Pure’s ANZ director of channel sales told CRN that channel education and enablement have already begun for the product. While ObjectEngine is a new offering, Rosham said Pure will be content to work with existing partners for now, and especially those who attain “Elite” status under the two-tiered channel program introduced in May 2018.

That program aims to help the company’s channel to market, prospect and secure deals by using the program’s resources, but while acting independently. Rosham said Pure is happy with Australian partners’ embrace of the program, and is issuing regular small refinements to make it more relevant and useful.

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