Rackspace Technology again became publicly traded Wednesday, marking a new phase for the cloud pioneer after four years of transformation as a private company.
Rackspace CEO Kevin Jones virtually rang the opening bell of the Nasdaq exchange before the managed services provider’s stock started trading under the ticker symbol RXT.
The company offered 33,500,000 shares at a price of US$21 per share, but investors were cautious, and the stock fell through the day, closing at a disappointing US$16.39.
While its Nasdaq debut wasn’t stellar, that initial reception by Wall Street won’t matter much in the long-term, Matt Stoyka, Rackspace’s Chief Solutions Officer, told CRN USA.
“If we put up the results, it will take care of itself,” Stoyka said.
The IPO was the culmination of a comprehensive effort to transform the company, especially after Jones, who took the top job in April of 2019, implemented a rigorous new management system.
For that reason, day-to-day operations for Rackspace’s 6,800 employees, as well as its corporate culture, won’t change much as a publicly traded company.
“We’ve been operating with that discipline, the rigor and intensity, for over a year,” Stoyka said.
After Rackspace Hosting withdrew from public trading on the New York Stock Exchange in 2016, the company started morphing from offering primarily colocation and managed hosting services into a full-service technology provider partnering with its former hyper-scale competitors.
The transformation was executed through a string of acquisitions and the forging of close alliances with Microsoft, Amazon Web Services, Google Cloud, and other technology partners across the cloud stack.
Rackspace is now strongly positioned to seize rapidly emerging market opportunities around multi-cloud transformations by leveraging those partnerships with the public cloud giants it once competed against, Stoyka told CRN.
“The multi-cloud opportunity is real. Even a year ago, it wasn’t as real as it is today. We’re seeing it every day from our customers,” Stoyka said. “It isn’t one solution they’re looking for.”
And the COVID-19 crisis has accelerated the pace at which companies are taking “a hard look at where they’re going and how to get there,” he added.
Rackspace indicated in its S-1 filing with the SEC that it will apply around 85 percent of the cash raised in its IPO to pay down debt.
New funding will also go to accelerating growth across the four key “solution areas” of a strategy the company articulated after rebranding in June to Rackspace Technology: Cloud Optimization, Cloud Security, Cloud Native Enablement, and Data Modernization.
Rackspace particularly looks to continue expanding into international markets—a big focus over the last year.
“We’ve got the foundation, and now it’s about accelerating that,” Stoyka said.
In 2008, Rackspace Hosting, as it was then called, went public on the New York Stock Exchange under the RAX ticker.
The company was among the first colocation providers to virtualize its infrastructure and rent it online as a service. It later played a major role in the development of the OpenStack cloud operating system first introduced at a NASA research facility.
But as cloud adoption soared, it was becoming increasingly apparent Rackspace would struggle competing with the likes of Amazon, Microsoft and Google in the public cloud market it helped pioneer.
A series of strategic partnerships and acquisitions followed that entirely repositioned Rackspace as a powerhouse in the channel.
Rackspace bought TriCore, a Boston-based solution provider specializing in SAP and Oracle workloads, in 2017 in what was at the time the largest acquisition in its history, one that extended Rackspace’s managed services business up the enterprise software stack.
The TriCore deal was soon eclipsed with one for New Jersey-based Datapipe that united two colocation and managed service giants into a global powerhouse, especially in the AWS ecosystem.
More acquisitions followed—one last year for Salesforce partner RelationEdge again expanded Rackspace’s SaaS footprint, and then on its heels came another blockbuster deal for Onica, which added professional services expertise around IoT, containers and other cutting-edge application-layer technologies.