Salesforce boss Benioff introduces more customisation and data science powering products

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Salesforce boss Benioff introduces more customisation and data science powering products
Marc Benioff, Salesforce

Salesforce CEO Marc Benioff introduced new Salesforce capabilities this week that allow partners to offer clients customised solutions branded and geared for their unique businesses.

After spending much of his opening keynote at the 2017 Dreamforce conference roaming the aisles and talking about social issues, Benioff shifted focus to the company's new line of products that add the prefix "my" to several popular solutions.

Those include myTrailhead, myEinstein, myLightning, myIoT, and mySalesforce, which take Salesforce's evolving customisation capabilities to a level at which they appear they were natively, explicitly developed for the customer.

"This platform is getting richer and deeper and more capable every day," Benioff said, adding Salesforce development and product teams focus both on the core products and creating next-generation capabilities.

Last year at Dreamforce, Salesforce introduced its Einstein artificial intelligence (AI) platform. Now, myEinstein adds functionality sought by partners, including custom AI models, bots, and a prediction builder that spits out sales projections and attrition predictions.

"Everybody knows we've got to move forward on artificial intelligence, machine learning, deep learning, all types of data science," Benioff told Dreamforce attendees.

AI is the future of all Salesforce applications, he said. And Einstein delivered advanced data science to all users, allowing them to create smart apps "with clicks, not code," he said.

You can even get Einstein recommendations on which sessions to attend at the Dreamforce conference, he added.

Salesforce Lightning already offers a framework for developing unique user interfaces. The new myLightning solution takes that further with more dynamic components and layouts that make interfaces look entirely like they were built by the customer, not Salesforce. Customers can select custom themes, branding, colours and background images.

Salesforce has been "working really hard" to build out the Trailhead learning environment, Benioff told attendees. He said Trailhead is often the first thing customers bring up when they meet him.

"People say they wish they had their own Trailhead, with their own logo and identity, to enable their partners and customers," he said.

That's why myTrailhead is "exactly for you," he said. "Trailhead with your brand and your content."

"It is the learning cloud, it is the enablement cloud, it is the community cloud all in one," Benioff added.

With mySalesforce, partners can take customised Salesforce applications and move them almost immediately, using declarative functionality, onto a mobile phone. They simply appear as a brand app available through Google Play or the App Store.

The fourth industrial revolution is all around, Benioff said, bringing connectivity to products like motorcycles, elevators, and soda coolers.

The "my" series extends into that realm through myIoT, a rebuild of Salesforce's platform for interconnected devices that puts IoT directly into the core Salesforce environment customers are familiar with, Benioff said.

"We're going to keep giving you new functionality, new technology, three times a year, magically," Parker Harris, Salesforce co-founder, and CTO told attendees.

Whether customers choose no-code, low-code or code, it's "always going to be easy" with Salesforce, he added.

This article originally appeared at crn.com

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