Salesforce sees mobile devices as the enterprise platform of the future and is looking to empower partners delivering mobile application development capabilities.
"If the last decade was about cloud computing, the next decade is about enterprise mobility," Leyla Seka, Salesforce's executive vice president for mobile, told CRN USA.
To better enable customers to rapidly release mobile apps, the CRM leader recently upgraded its Lightning development platform with a feature called Publisher, which streamlines the process of posting apps to the Apple App Store and Google Play.
Along with other low-code components of Lightning, Publisher is intended to ease the struggle enterprises face in recruiting mobile developers, Seka said.
"Companies that get this right are the ones that are going to win in the next decade," she said. "We see ourselves at the cusp of helping our customers unlock the potential of mobility in the enterprise."
Seka, who took charge of the mobile division last year after running the Salesforce AppExchange software marketplace, said most enterprises recognize they need to engage employees and customers on their mobile devices, but don’t know where to start.
Consumer applications have created high expectations as far as functionality and user experience that are reverberating into enterprise projects, she said.
But enterprise apps have requirements their consumer cousins don't worry about, such as needing to seamlessly connect to many diverse data sources throughout the business.
"Mobile changes so quickly," Seka said. "That level of change often in large enterprises can be daunting."
Salesforce has bulked up Lightning with low-code tools to make the process easier.
Lightning Flow Builder delivers drag-and-drop functionality for automating business processes and tailoring the mobile experience. Salesforce also offers mobile services on the platform that enable push notifications, artificial intelligence, integration, and security; as well as Lightning Object Creator, a tool that converts spreadsheets into apps without code.
Another important component of Salesforce's mobile strategy is its strategic partnership with Apple, Seka said, through which the two companies have teamed to optimise the experience of Salesforce apps on iOS.