Salesforce.com on the prowl for cloud partners

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Salesforce.com on the prowl for cloud partners

Salesforce.com wants more cloud partners.

Ron Huddleston, the company's senior vice president of global ISV and channel alliances, made that clear at the Cloud Channel Summit at the Computer History Museum in the US yesterday.

"I see the next generation of applications is going to be delivered around the cloud," Huddleston said in a keynote at the event. "And why is the channel critical? Because a third party is critical to deliver this vision."

Salesforce.com already has a broad partner program, with 2300 people attending its partner day at its Dreamforce event in San Francisco in September. And in April, Salesforce.com unveiled a program to train 1000 partners and integrators to use its cloud-based applications in the government sector.

But as the company extends its portfolio beyond its on-demand CRM product and related business applications to use collaborative social networks in business with such applications as Chatter -- all accessed from its Force.com cloud platform and through mobile devices -- Huddleston would like to see partners help lead this movement.

"Partners are more important than ever," he told CRN. "They know the user; they know the business."

Huddleston said that partners can offer multiple Salesforce.com products in the cloud using tools such as Canvass, a framework that includes a JavaScript SDK and Force.com Connected Apps Authentication to build out an application centre using Salesforce.com as the delivery system.

"The future of the cloud is about the connected user experience for the enterprise, and the channel is uniquely positioned to deliver that experience with their knowledge of the user. Salesforce.com can provide the technology and the tools."

This article originally appeared at crn.com

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