Salesforce's Australian launch to "open the floodgates" for partners

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Salesforce's Australian launch to "open the floodgates" for partners

Salesforce partners expect the launch of multiple Australian availability zones to "open the floodgates" among customers in highly regulated industries.

The cloud software vendor this week announced it had gone live on Amazon Web Services after first announcing the plan in March.

Customers in Australia can now access local instances of Sales Cloud, Service Cloud, Salesforce Platform, Community Cloud, Analytics Cloud and Financial Services Cloud.

"We are working with our partners and customers on a case-by-case basis to offer the flexibility to choose what instance works best and suits their needs. With Salesforce live on AWS in Australia, partners have the opportunity to work with us to accelerate the innovation, business transformation and success of customers across the country," the spokesperson added.

Ian Carpenter, director of Platinum Salesforce partner Tquila ANZ, said the move "is going to open the floodgates", especially among financial services and government.

"Having all of that capability hosted and stored onshore breaks down those barriers people previously had," said Carpenter, who is based in Queensland and runs Tquila's Melbourne operation.

"I think it will open the floodgates for government here in Queensland."

Peter Chalmers, chief executive of Sydney-based Salesforce partners Morphate and Parvero, said it would be a catalyst for prospective customers who had been "sitting on the fence".

"This is very good news for Salesforce and for consulting partners. It will definitely open up opportunities, especially in financial services, which Parvero will play a part in."

Sai Lavu, co-founder of Sydney-based System Partners, called it "a game changer".

"It is a seat at the table at places where we couldn’t previously. For example, it helps customers who need data to be domiciled in Australia for legal and regulatory reasons.”

The two launch customers are Telstra and icare, both of which have worked with multiple Salesforce partners.

Martijn Blanken, group managing director, Telstra Enterprise, said: “Telstra Enterprise has partnered with Salesforce to help our team digitally transform the way we serve our enterprise and government customers.

“Customer expectations are changing and Salesforce will play a key role in helping us better serve our customers through both face-to-face and digital interactions. This will allow Telstra Enterprise to consistently deliver world-class experiences and outcomes for our customers.”

Telstra is undergoing what it called a "once in a lifetime" digital transformation of its own internal sales systems based around Salesforce, Cloudsense and Amdocs.

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