Samsung Australia CEO replaced after two years

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Samsung Australia CEO replaced after two years
Harry Lee

Samsung Australia chief executive and president Jae Hoon Kwon has been replaced after two years in the job.

Kwon was appointed to the top job in January 2014 to replace SR Yoon, who returned to South Korea to take a role at Samsung’s Seoul headquarters.

He will be replaced by Harry Lee, who was previously chief executive for Samsung’s Philippines business. Before that, Lee led Samsung’s corporate digital marketing globally. He was also regional director for mobile phones covering Southeast Asia, Oceania and Taiwan before heading up the Philippines operations.

Lee said he was excited to lead the team following the federal government's innovation statement released last month.

“I look forward to working with our Australian partners to pursue open, collaborative innovation to create solutions for consumers - as well as opportunities for the public and private sector alike,” said Lee.

Samsung Australia posted a $51.6 million net loss during its most annual report ending 31 December 2014. The result followed the seperation of Samsung’s New Zealand business to become a standalone subsidiary.

Update: A Samsung spokesperson has confirmed that Jae Hoon Kwon has been appointed as president of Samsung Indonesia. They also told CRN: "It is commonplace for Samsung executives to take on new executive roles within the region or globally within 12 months or two-to-three years." 

The story has also been edited to reflect that Kwon was Samsung Australia president for two years.

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