Samsung Australia corporate vice president and chief marketing officer Philip Newton has resigned.
Newton, who joined Samsung in 2009, will depart on 9 August to "pursue new opportunities".
He was responsible for initiating the vendor's relationship with netball Australia, which resulted in the "Rethink Role Models" campaign, Samsung Australia president Harry Lee said.
"During his time the company, Philip has helped to transform our business to achieve growth and leadership across a number of business areas including IT and business-to-business, home appliances and TVs, where he increased market share from 17 percent to 30 percent within a six-month period," Lee said.
"He has also driven the corporate marketing team to achieve significant improvements in key marketing metrics, which have contributed to the growth of our brand over the last 18 months."
Newton said he was proud of his time at Samsung and grateful for the opportunities he was provided with.
"I have worked for a number of electronics companies throughout my career, however, my time with Samsung has been one of the most rewarding," he said.
"Samsung is a true innovator and leader within consumer electronics and it has been a privilege to work for a company that is at the forefront of its industry."
Newton has been recognised as a leader and top talent within Samsung Electronics globally.
He joined the company in 2009 as a director and has worked in the consumer electronics part of the business for more than four years.
He was previously Mitsubishi Electric Australia's executive director for 20 years. He joined BenQ Australia as a managing director in 2003 and was promoted to vice president for Asia-Pacific in 2005.