Sales and marketing enablement software vendor Seismic has expanded its ANZ leadership team with a couple of new hires as it anticipates rapid growth in the region.
Headlining the team is APAC vice president Richard Kulkarni, who was hired out of customer sentiment tracking software vendor Qualtrics. He is tasked to oversee business operations across the region, leveraging his experience working at some SaaS vendors in the past.
Previous roles include CA Technologies ANZ senior director, Software AG ANZ vice president, ANZ managing director of IDS Scheer and ANZ national sales and partner development manager at Sage Software.
Hydar Al Ammar joins as APAC director for partners and alliances, tasked with building the vendor’s regional partner ecosystem and managing strategic alliance relationships.
Al Ammar was hired out of Thomson Reuters, working in roles handling its strategic alliances within ANZ and Asia-Pacific. He also worked as an advisory and consulting manager at Big Four firm KPMG for just over eight years.
“The convergence of SaaS-based sales enablement, marketing and CX technology is disrupting traditional go-to-market models. Australia’s mid-sized businesses are an often-overlooked economic opportunity and an under-served community. They garner about 15 percent of business (sales/turnover) revenue and pay about 20 percent of company tax,” Al Ammar said.
“I am looking forward to strengthening our strategic alliances and nurturing a new breed of partnerships in the customer value chain. With our joint capabilities, we can help mid-sized enterprise customers grow in size, scale and reach.”
Also joining the company are Sarah Hayward, who was named ANZ senior director for global accounts, while James Shands and Joseph Halavazis are ANZ senior directors for enterprise sales.
Seismic also hired two other APAC staff based in Australia, namely APAC marketing director Iris Chan and APAC senior director for sales engineering Max Verma.