Siemens PLM reseller to drive expansion

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Siemens PLM reseller to drive expansion

PLM manages the entire lifecycle of a product from conception, design and manufacture, to service and disposal and Edge Australia in Melbourne has now upgraded to Solid Edge software with Synchronous Technology2.

Barry Bevis managing director of Edge Australia said now that the company has upgraded its technology, its customer reach in terms of delivering solutions has increased dramatically.

"We are a leader in this technology area in computer aid design," said Bevis.

"This means delivering huge benefits to our customers in terms of speed and their ability to do different designs. When you design something you can do it 10 different ways and our customers can make these choices and change them."

The firm's customers include Robert Bosch, BHP, Coromal Caravans, JCB, and ETT (emergency transport technology) which makes police cars, ambulances and fire engines.

In conjunction with the technology, the company wants to expand its customer base with an aggressive campaign to sign up new clients.

It plans to target AutoCAD and Inventor users because of the huge benefits they can get from using Solid Edge.

"The design market in Australia has been a well kept secret," said Bevis.

"People are designing and manufacturing things on a global scale but one of the problems companies have had is in competing with global corporates with this sort of technology because it was expensive.

"Now it is affordable for them and allows them to compete on a global scale."

Edge Australia's campaign includes a trade-in program that will trade in other people's CAD systems for Solid Edge and Femap.

It will also launch a number of national seminars in August and September, online weekly seminars and training sessions. For information and registration call 1300 883 653.

Solid Edge is a core component of the Velocity Series portfolio which combines direct modeling with design.

The latest release extends synchronous technology deeper in the product with improved part and assembly modeling as well as a new sheet metal application.

Background
Inspiration for PLM came in 1985 when American Motors Corporation (AMC) was looking for a way to speed up its product development process to compete against its competitors. 

Faster product development came from computer-aided design (CAD) software that made engineers more productive.

It was supported by a new communication system that allowed conflicts to be resolved faster, as well as reducing costly engineering changes because all drawings and documents were in a central database.  

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