Security vendor SonicWall has brought its SecureFirst partner program in Asia-Pacific, five months after its initial launch.
SonicWall, which was sold to private equity firm Francisco Partners and Elliott Management in June 2016, launched SecureFirst on 1 November having registered 10,000 partners across 90 countries.
The vendor revealed that out of those 10,000, 20 percent were new to SonicWall.
SonicWall is also introducing SonicWall University, to train partners on cybersecurity, and deploying new marketing programs and incentives to help the channel deliver their cybersecurity solutions and services for SMBs.
SonicWall University is an extension of SecureFirst that helps communicate insights from the SonicWall GRID Threat Network to the partner community in a structure partners can learn from easily.
All of the training modules SonicWall uses to educate its own employees are now available to partners, and will be updated regularly with up-to-the-minute content based on the SonicWall GRID (Global Response Intelligent Defense) Threat Network.
Third-party content from industry sources as well as SonicWall partner-contributed content will be hosted. SonicWall expects this partner-to-partner collaboration and enablement to scale up significantly and accelerate knowledge transfer for all who participate.
SonicWall's new marketing campaign gives partners access to prepackaged campaign materials and allows them to apply for market development funds online through a new SonicWall Partner Portal. Partners can earn special discounts and rebates for using these programs to drive business.
Bill Conner, president and chief executive at SonicWall, said: "The response from SonicWall’s channel partners to our spin-out far exceeded even our own expectations. We’re excited that 10,000 partners have already joined the SecureFirst Partner Program and pleased to welcome 2000 new partners to SonicWall.
"Today, we are announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business. We know these cyber threats are shifting and small to medium-size businesses are increasingly becoming targets, but they often lack in-house expertise and rely on trusted partners to keep their infrastructure secure."