Sony warns of massive loss on smartphones

By on
Sony warns of massive loss on smartphones

Sony has told investors that it's writing US$1.7 billion off the value of its mobile division, as the company's financial situation continues to worsen.

The Japanese company is now forecasting a loss of more than US$2 billion for the year ending 31 March, more than four times the loss it was predicting previously.

The writedown comes after Sony admitted it had massively over-estimated sales of its smartphones and tablets, specifically in the mid-range handset market. "The previous MRP [mid-range plan] was focused principally on achieving significant sales growth," Sony's revised forecast states. "The new MRP was modified to address the significant change in the market and competitive environment of the mobile business."

Sony says it will now strip back the number of mid-range handsets in its range and focus on premium products.

Sony is something of an also-ran in the mobile market. It's not in the top five smartphone vendors worldwide, according to IDC's latest figures, giving the company a market share of less than 4.8 percent.

Sony last year pulled out of the PC market, selling its VAIO division to a private equity fund.

The company has lost around two thirds of its value since 2007.

This article originally appeared at pcpro.co.uk

Promo

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © Alphr, Dennis Publishing
Tags:

Most Read Articles

Log In

Email:
Password:
  |  Forgot your password?