Southern Cross rebrands to SXIQ following business restructure

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Southern Cross rebrands to SXIQ following business restructure
Marco Marinelli (DataCore), Matt Gurrie (Hansen Technologies) and John Hanna (SXIQ)

Southern Cross Computer Systems (SCCS) has rebranded to SXIQ and will focus on providing a full service lifecycle from planning to equipment retirement.

SXIQ will work in architecture, design, integration and implementation across collaboration, data centre, cyber security, cloud and end-user technologies.

The new name is a combination of history and the future of the company. SX refers to Southern Cross' 30 plus years of history and IQ to its future.

Managing director John Hanna told CRN: "This means our business has moved from simply responding to requests, to instead helping shape IT and digital direction, deploying the solutions and staying on to manage those solutions."

According to Hanna, the company has many new customers in areas including energy, telecommunications, retail, state and federal government and health. The company has recently joined the Department of Finance whole-of-government cloud services panel.

SXIQ will focus on end-user services by helping customers their end-users overall experience based on Windows SOE (standard operating environment) designs implementations and migrations, device roll-out and ongoing management device management.

Another offering is collaboration services, which centres on the Microsoft collaboration suite, including Office 365, One Note, Exchange, Skype for business and Active Directory. SXIQ will also offer data centre and enterprise systems services.

"We'll design, build and ultimately run the very latest generation of enterprise infrastructure and software, improving the security of our customers' data and systems, improving their data-throughput and end-user system performance, improving system availability, reducing their data centre and carbon footprint, with real-time, technology and business insights via our dashboards and operational visualisations," Hanna told CRN.

The company will also be offering cloud services connected to Azure and AWS.

The restructure of SCCS saw former company director Chris Palmer leave earlier this year. When a consortium led by Hanna acquired SCCS in August 2016, the company employed 100 staff. 

"To breathe life into our new strategy, there’s been a requirement for new members with different skills and capacities to join our current team. Accordingly, there have been several departures, but it is all part of the transition and supporting our customers in a very different way," Hanna said of the changes.

The company's transformation goes deeper than its technology offerings, Hanna told CRN.

"Our transformation doesn’t just include new technologies, it’s based on a definitive purpose, a new way of doing things and new values. Our new direction is ultimately about deeper and more meaningful engagements with our customers, our business partners and even our community," he said.

SXIQ has partnered with PonyUp for Good and SecondBite. PonyUp for Good is a social enterprise that works with businesses to clean up and resell decommissioned technology from landfill or donations. Profits are then donated to SecondBite, Australia's fresh food crusaders, who last year, rescued 10 million kilograms of surplus food. 

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