Sydney IT provider rides shotgun with Navman

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Sydney IT provider rides shotgun with Navman

GPS manufacturer Navman has commissioned Australian solutions provider Invigor to provide retail analytics services.

Navman has signed a 12-month subscription to Insights Retail Analytics, which will "provide access to Invigor's unique data sets and intelligence, custom reports and dashboards".

The value of the agreement was not disclosed.

According to Invigor, the tool would "support Navman to develop a truly fact-based brand strategy" and will provide data on Navman's sales of its navigation devices, fitness trackers, and smartwatches.

"This will include live competitive pricing data from offline print media, online retail websites, freight charges, brand share of voice and Google data including search volumes and AdWords," Invigor announced to the ASX.

Invigor chairman and chief executive Gary Cohen claimed that Insights Retail Analytics is the "most comprehensive" software in the market and will allow Navman "a holistic view of their brand with visibility of retailers’ interactions with their brand, their competitors pricing, positioning and marketing strategies, as well as consumer demand".

Under new management, Invigor left its troubled past behind in 2014, nabbing the talent behind Menulog for $4.5 million, opening a Mumbai office, and acquiring mobile data analytics provider Amethon for $1.8 million.

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