Synnex expands Apple distribution deal

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Synnex expands Apple distribution deal

Synnex has clinched a deal to distribute Apple’s Mac range in Australia, as the distributor expands the Apple role it landed late last year.

Synnex today starts distributing the MacBook Air, MacBook Pro, iMac, iMac with Retina 5K display, Mac Pro and Mac Mini. The distributor already supplies the iPad in Australia.

Synnex is increasingly taking over the product range previously sold via Express Data, which lost the Apple account during its acquisition by Dicker Data.

At the time, Dicker Data CEO David Dicker said Apple was "not financially viable, because the costs of doing the business extinguishes all the profits".

Ingram Micro and Avnet are the other Apple distributors in Australia. Both also distribute the Mac and iPad.

“Distributing both the Mac and iPad is a great opportunity to further service the existing Apple authorised resellers,” said Kee Ong, chief executive officer of Synnex Australia and New Zealand.

Synnex is adding dedicated resources to support the Apple business, Ong said.

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