Tech Data has partnered with Australian ISV FusionGrove to help its customers achieve revenue targets faster and simplify the technology buying process for B2B customers in Asia-Pacific.
FusionGrove offers a sales orchestration solution platform which provides users with access to data on their customers' technology stacks in order to identify new sales opportunities in high-propensity accounts.
The solution then organises those opportunities in guided selling motions to help customers' sales teams engage customers and gain clear visibility into their partners' opportunity pipelines.
“Having insights into what technology environments customers are operating in means sales representatives can have much more relevant business discussions with customers," said Michael Costigan, Tech Data vice president, marketing, supplier management and education for Asia-Pacific.
"Tech Data will create go-to-market plans with our vendor partners and leverage capabilities in the FusionGrove platform to orchestrate sales programs at scale and speed with our customers. Through our agreement with FusionGrove, we’ll be enabling both our vendors and customers to convert more leads, faster.”
FusionGrove chief executive Brian Allsopp said vendors were looking to expand and identify their solution portfolios.
"The role of distribution channels becomes more critical than ever before for vendors to extend their sales coverage. Through the strategic alliance with Tech Data, we believe our joint offering will help vendors outperform their account growth targets, while helping channel partners expand their footprint with existing customers. It’s a win-win.”
FusionGrove was founded 10 years ago as Riverview B2B, and now has offices in Sydney, London and the US.