Telstra has established a new managed and professional services business, and has already laid claim to being “Australia’s largest technology services business.”
It's a big and well-skilled organisation: Telstra says Purple already boasts "1500 certified experts in network, security, cloud, collaboration, mobility, software, data and analytics, and design."
Telstra’s enterprise director Michael Ebeid confirmed that those brands will be retired. However, no redundancies will be made, according to Ebeid, who said Purple is actually growing its headcount.
Purple will be led by Christopher Smith, Telstra's executive director of global services.
“Telstra Purple helps us take a clear and integrated value proposition to our customers, alongside our traditional products and services, as a single branded entity,” said Smith.
“Our approach to Purple has been deeply collaborative, a reflection of what we stand for and how we engage with our customers - even our name came from one of our team.”
Purple was launched today at Telstra's Vantage conference in Melbourne. The launch was a broad-brush affair, with few details on offer about Purple's services.
What we do know so far is that Purple seems consultancy-led: it's emphasising offerings such as "Digital Infrastructure and Business Agility" and "digital culture" rather than tying itself to technologies or vendor partners.
It has, however, hinted at its capabilities by announcing Qantas, Kennards and Indigital as some of its first customers. It's also published a video case study telling the story of a security project and another explaining a virtual reality project at the University of Queensland.
While Purple sits comfortably within Telstra's enterprise business, Ebeid said that the company was seeing strong demand for digital transformation services in the mid-market as well.
And the name "Purple"? Telstra said it's a contraction of "Purpose" and "People".
Brendon Foye traveled to Telstra Vantage as a guest of Telstra.