Telstra has unveiled the first core consumer mobile plans in its revamped product line, which will see the number of available plans cut down from more than 1800 to just 20 over the next three years.
The new plans include options to BYO smartphone or to lease a new device. BYO plans start at $49 per month for 15GB of data, increasing to $69 for 30GB or $89 for 60GB.
Mobile lease plans start at $59 for 3GB, going to $129 for 60GB. Telstra also introduced its ultimate plan for $199 which comes with unlimited downloads.
The new BYO plans, except the $49 option, come with Telstra's new "peace of mind" feature, which replaces excess data fees for going over the allocated download limit. It is also included in the $129 mobile lease plan.
The peace of mind feature caps download speeds at 1.5 Mbps after customers have exhausted their allocated data, which Telstra said would be enough to stream standard definition videos over its 4G network. Customers can also purchase peace of mind for an additional $10 per month.
All new plans also come with unlimited calls and messages to standard Australian numbers.
Telstra chief executive Andy Penn said that the telco would soon offer modular mobile packages to customers, giving them the option to customise their own home and mobile plans.
"Customers will be able to select a core connectivity service and add their choice of great-value companion mobile plans, home and mobile devices or their pick of a range of world-class entertainment packages," Penn said.
The decision to cut down the number of plans from 1800 to 20 is thanks to Telstra's investment in digitisation, the telco said, which is backed by a new digital service that removes complexity.
At the time, Telstra said that customers would be allowed to swap to a different mobile plan at any time.
The new plans are the first measure taken by Telstra as part of its Telstra2022 strategy, which includes schedule of drastic changes as the telco looks to reduce costs, improve customer experience and turn around its financial performance.
As part of the Telstra2022 strategy, the telco will invest $5 billion into building and upgrading its core network over the next three years, which it said would increase mobile data capacity and pave the way for the incoming 5G rollout.
Other measures include at least 9500 jobs being cut from Telstra over the next three years, as well as spinning out the fixed networks infrastructure assets into a new company called InfraCo.