Telstra will let customers buy high-end consumer electronics and add pay them off over time by adding the cost to their home broadband or mobile bill.
The products available through the new feature includes smart watches, speakers, headphones and drones, which can be bought with no upfront cost and paid for over the 24-month period of customers' bills.
For example, customers who purchase a home or mobile plan can pay an additional $32 per month for 24 months to receive an Apple Watch S4, though customers can only add up to five products.
There are more than 20 products available at launch, including kit form the likes of Apple, Samsung and DJI, and Telstra plans to expand that to more than 30 by Christmas.
Telstra's acting group executive for consumer & small business Michael Ackland wrote that the new service was a step towards the telco offering fully modular mobile plans by June next year, one of the pillars of its Telstra2022 strategy.
"The changes are timed just ahead of the holiday season when we know our customers are looking for simple gifting options and compelling ways to stay entertained over summer," he said.
Ackland said that small and medium businesses will be the next to see more simplified options when buying services. Next month, Telstra said it will bring business grade services to SMBs and will introduce business specialists to all of its stores.
Telstra revealed its wide-sweeping Telstra2022 strategy in June this year, in which one of the four main initiatives is to simplify its product portfolio. The most drastic of these changes was the announcement that it would scrap all 1800 of its current consumer and small business plans and replace them with just 20 core plans, which started rolling out in July.
Telstra also scraped its excess data fees for mobile customers and instead caps download speeds to 1.5Mbps after reaching their limit.