UXC Connect is shifting from hardware to services with the release of its new cloud offering.
Weakened hardware sales have prompted the company to offer telephony solutions over the cloud.
The industry is "more software and services, and less hardware", said chief executive Ian Poole to CRN.
UXC Connect is leveraging Alcatel-Lucent's OpenTouch Suite to deliver telephony features to a fleet of enterprise devices. These include voice calls, instant messaging, video conferencing, document sharing and collaboration options, as well as the capability to manage unified communications on mobile devices.
Employees will be able to make use of these features across a range of devices. Poole believes nimble companies can "reduce the number of users by 30 percent" without incurring additional charges makes it a flexible solution.
"What we do is we make a carrier independent. You can go with any carrier you prefer and we won't lock you in with a carrier."
Offering integrated telephony-as-a-service is just the first step for UXC. Eventually the company hopes to resell its unified communications offering.
"In time, we'll be offering other organisations the opportunity to resell this offering," Poole added.