SugarCRM has appointed Wayne Goss as its new regional sales director for Asia Pacific.
It comes as the CRM vendors revealed a 28 percent year-on-year increase in sales in the region.
Over the last 12 months, SugarCRM has delivered almost 90 new customers in Asia Pacific.
Goss will take on a newly created, Sydney-based role with responsibility for increasing SugarCRM's market share, cultivating sales opportunities with high-profile brands and supporting channel partners across the Asia Pacific region.
He was previously at IBM, where we held the role of national competitive, strategy and engagement leader, responsible for developing strategies to address traditional and emerging competitors for all of IBM's brands in Australia and New Zealand.
SugarCRM CEO Larry Augustin said: "SugarCRM has enjoyed tremendous growth in our business this quarter and Asia Pacific is one of our fastest growing revenue regions globally.
"We are delighted to have Wayne on board to take our business further as SugarCRM continues to see opportunities to expand in the small to mid-tier enterprises."