WhipTail eyes world through the channel

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WhipTail eyes world through the channel

Solid-state drive maker WhipTail Technologies has embarked on a worldwide hunt for value-added resellers by launching a new channel program [PDF] boasting "up to a 40 percent margin on product sales."

The US-based vendor said in a statement that the program, called Viper, was "targeted toward VARs (value-added distributors) worldwide, particularly those focused on virtualisaton and storage, and consultancy firms that specialise in deploying enterprise resource planning (ERP) applications".

The program was designed with "high margins" in mind, as well as "direct access to and quick response time from WhipTail sales and engineering resources... and quarterly partner updates," the company said.

WhipTail said it would offer VARs "up to a 40 percent margin on product sales and 15 percent for ongoing support.

"Partners also benefit from an ‘Influencer Reward' program, which allows a partner that is actively driving a deal to be guaranteed at least a 15 percent margin, even if an alternate VAR fulfills the order," the company claimed.

"Everyone on the WhipTail management team has the channel in our DNA," said WhipTail's chief Ed Rebholz.

"We know that trying to scale out a sales model without the channel is not realistic. We are also cognisant of the fact that the top-tier storage and virtualisation partners have dozens of vendors knocking on their doors every week.

"All of our Racerunner SSD appliance sales will be fulfilled through our channel partners, which is exactly why we have architected the Viper program to optimise benefits to [partners'] bottom line."

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