Data is a priceless asset for businesses that want to understand customers, identify trends and seize new opportunities. However, many businesses face challenges in accessing and securing accurate data to seize market leadership.
An International Data Corp. (IDC) report notes that not only is the volume of data increasing, but the types and sources of data are proliferating as well. Data is growing at about 50 percent1 per year from mobile devices, cloud storage and other new developments, as well as from traditional sources. This information is typically stored in a variety of locations, silos and formats, greatly reducing the ability of businesses to conduct the analysis needed to generate the insights that drive actions.
So how can businesses turn data from a management headache to a lower-cost competitive asset?
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