marketing

Bitdefender launches one-stop marketing shop for partners

Bitdefender launches one-stop marketing shop for partners

Focus on lead generation and prospect tracking.
Brendon Foye Oct 24 2019, 12:00AM Sales & Marketing
Reseller turns cold call into hot deal

Reseller turns cold call into hot deal

Brisbane’s Techible scores with Veeam at LCR Group.
Simon Sharwood Sep 20 2019, 12:30PM Sales & Marketing
Citing CRN story, Google Cloud slams AWS 'multi-cloud' ban

Citing CRN story, Google Cloud slams AWS 'multi-cloud' ban

AWS guide forbids partners from referencing “multi-cloud”.
Donna Goodison Aug 16 2019, 11:41AM Cloud
Salesforce asks partners to practice ‘inclusive’ marketing

Salesforce asks partners to practice ‘inclusive’ marketing

Elevate diversity, ditch stereotypes.
Simon Sharwood Jul 17 2019, 11:22AM Sales & Marketing
HPE's channel gets new digital marketing accreditation

HPE's channel gets new digital marketing accreditation

Available from 1 November.
Staff Writer Jun 18 2019, 11:41AM Services
Socks walk all over t-shirts as giveaways, say marketers

Socks walk all over t-shirts as giveaways, say marketers

They're cheaper, lend themselves to great puns and save your prospects from buying their own.
Simon Sharwood Oct 26 2018, 9:51AM Sales & Marketing
VMware soft-launching new partner platform

VMware soft-launching new partner platform

Marketing automation platform can even include setting up sales meetings.
Simon Sharwood Aug 7 2018, 6:50AM Software
Poll results: Which area of your business has the most room for improvement?

Poll results: Which area of your business has the most room for improvement?

We asked, you told us.
Steven Kiernan Sep 19 2016, 1:03PM Sales & Marketing
Local channel marketing in a state of turmoil

Local channel marketing in a state of turmoil

[Comment] Marketing must be a revenue driver, not a cost centre.
Mike Ryan May 17 2015, 9:00AM Comment
Channel gets smarter with marketing

Channel gets smarter with marketing

[Blog post] Beyond 'spray and pray' campaigns.
Steven Kiernan Nov 16 2014, 8:00PM Sales & Marketing
The madmen of MDF

The madmen of MDF

Trendsetters shaking up channel approach to marketing.
Damian Francis Nov 16 2014, 8:00PM Sales & Marketing
DNA Connect merges with PushPull Marketing

DNA Connect merges with PushPull Marketing

Adds "agency-style" marketing services.
William Maher Aug 29 2014, 7:33AM Services
Gettler: Insights from a List-man

Gettler: Insights from a List-man

Plan your work and work your plan
Leon Gettler Aug 8 2013, 1:43PM Strategy
8 tips for making the most of your business Facebook

8 tips for making the most of your business Facebook

Get the best results from your Facebook posts.
Andrew Birmingham Jul 19 2013, 8:05AM Services
Gettler: Making marketing work

Gettler: Making marketing work

Marketing a key challenge for business.
Leon Gettler Jul 12 2013, 10:38AM Sales & Marketing
Has Samsung pulled back on innovation?

Has Samsung pulled back on innovation?

Spends more on marketing than research.
Staff Writers Apr 8 2013, 3:53PM Mobility
Your marketing wish list

Your marketing wish list

Lack of vendor assistance can be a deal breaker.
Rauline Ochs Feb 13 2013, 9:15AM Sales & Marketing
Google upgrades AdWords

Google upgrades AdWords

New multi-device system.
Juha Saarinen Feb 8 2013, 7:52AM Software
Getting found on the web

Getting found on the web

Interesting content key to improving visibility.
Tony Gattari Oct 9 2012, 11:54AM Sales & Marketing
Marketing must have a clear target in sight

Marketing must have a clear target in sight

Machine gun campaigns too pricey for SMBs.
Mathew Dickerson Oct 3 2012, 2:55PM Sales & Marketing

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