The promotion, which is launched today and starts on 6th April is to increase sales of Sun Microsystem's volume product range, which includes mid level servers, storage and software.
To enter, resellers need to buy $10,000 or more of any qualifying Sun volume products from itX and register their invoice number online until 31st July.
The company will collate all registrations and hold a prize draw in June and August with a $5,000 cash prize for first and second place winners.
At the end of the promotion, the two winners will be invited to North Sydney on 2nd August where they get the chance to pick a box with one of them containing the $1m.
"We are trying to drive volume sales and we are looking to recruit new resellers," said Paul Sadler marketing manager itX.
"We want to reward existing resellers who are out there pushing the volume product on Sun gaining that market share.
"For a long time now we have been giving a one percent cash rebate on Sun products and we want to continue this momentum.
"We have recruited a large number of partners, over 70 have come onboard over the last 12 months.
"Our sales have grown year on year and we want to keep that going. What better way to make a loud noise in the channel with the biggest promotion there is."
Resellers can purchase qualifying products from itX and it will also pay for the winner's Fringe Benefit Tax so the prize is tax free.
This is the second promotion recently launched by itX.
The first was Xen Master, an enablement program to help partners sell its Citrix offerings.
Resellers are rewarded for using all of the services itX offers.
This includes; messaging presentation; licensing sales training; account planning meeting; Citrix Certification Sales; attendance at Xen Master product training events; Citrix product webinars; an itX Pipeline Campaign; and attendance at itX Xen MAser Sales Universties.
As a Xen Master partners are eligible to win the incentive. The promotion runs until December and the winner gets a trip to Bedarra Island in the Whitsundays
The winner is the Xen Master reseller that gets the highest percentage increase in sales.