Middleware vendor Tibco has named Nextgen Distribution as its first value-added distributor in Australia and New Zealand.
As part of the agreement, Nextgen will also provide training for partners and customers from the start of the sales process, and is allocating a dedicated business manager for Tibco.
“As we implement our new channel-focused go-to-market strategy, establishing Nextgen as a trusted partner is an important milestone for continued expansion in ANZ,” Tibco general manager for APJ Melissa Ries said.
“Nextgen will be instrumental in increasing Tibco’s engagement with cloud-focused enterprise partners that are committed to helping their customers optimise business operations with the Tibco Connected Intelligence Cloud.”
US-headquartered Tibco Software specialises in real-time computing solutions, including integration, API management and analytics software.
The company is shaking up its traditionally direct sales-focused model, and sizing up the possibilities in the channel. CRN understands Tibco has a global agreement with Ingram Micro, which extends to the ANZ region, but the agreement does not include the value-added service stipulated in the new, dedicated ANZ agreement.
The vendor's infrastructure software focuses on real-time communication for business-to-business, business-to-consumer and business-to-employee data transfers, including facilitation of communication between users having incompatible software.
“Tibco’s innovative offerings are an excellent new addition to our portfolio,” Nextgen chief executive John Walters said.
“Many of our partners and their customers are looking for solutions to integrate legacy systems with cloud platforms, as well as build systems of insight to leverage the data available in today’s interconnected environment.
“We are focused on building this area of Nextgen’s business in partnership with Tibco.”
In another win for the distie, Nextgen was in August appointed as GitHub's first Australian distributor, as the vendor, recently acquired by Microsoft, looks to push deeper into enterprise markets.
