Mobilise IT to be the sole distributor for Brightfin and Proven Optics

Following Proven Optics’s acquisition of Brightfin, Mobilise IT wants to create a value-added partner program with the vendors.

Mobilise IT is now the sole distributor of ServiceNow-native vendors Proven Optics and Brightfin, following a recent acquisition between the two entities.

Earlier this year, Silversmith Capital Partners made a strategic investment in Brightfin, creating a new entity between Proven Optics and Brightfin.

Both companies are ServiceNow native IT Financial Management (ITFM) software firms.

George Deligiannoudis, CEO at Mobilise IT told CRN Australia exclusively they want to grow their partner ecosystem and have as many partners as possible to be trained and certified on this platform.

“Our products and services are designed to be channelled out, as more of a white label MSP service, bundle our capability and hand it to partners,” he said.

The deal was signed in November 2025, and according to Deligiannoudis they are currently in the launch phase of the new entity.

“What we want to do is we want to invite existing ServiceNow channel partners to become our resellers,” he said.

According to Deligiannoudis, “Organisations can now access a more complete, enterprise grade solution, built on ServiceNow, that connects financial planning with real‑time asset, inventory, and expense data without the need for disconnected tools or third‑party integrations.”

Deligiannoudis told CRN Ausralia they have aims to create a Brightfin and Proven Optics channel partner program for Australia.

“We want to work with those partners to then train, certify and assist them to implement within their ServiceNow customers and obviously allowing a margin for them,” he said.

“It is actually a very strong channel partner program that can augment their existing ServiceNow practice and revenues and given stickiness with customers, increase the ServiceNow practice revenue, provide additional tentacles into their ServiceNow capabilities with their customers.”

For Mobilise IT, Deligiannoudis described the ideal partner for Brightfin and Proven Optics.

“We probably like partners that have ServiceNow expertise in core vertical markets or niche markets,” he explained.

"We want to create a value-added channel partner program, where we're not just bringing on a wholesale volume of partners that are going to compete for the one or two opportunities.”

Deligiannoudis believes that they will get a mixture of partners.

“Top consulting, so typically, Infosys, Deloitte, KPMG, those large and enterprises that probably consult for federal and state government,” he said.

“As well as other partners that provide more of a private sector capability. ITSM for banking, finance and retail.”

Deligiannoudis said Mobilise IT would have the capability to cover close to half of the ServiceNow market with a handful of partners.

“What would an ideal partner strategy look like? We'll probably cap it out to 10 or 12 partners. We don't want it thin. We want to make sure that we provide proper value to those partners to be able to go out for customers and not compete,” he added.

Success for Deligiannoudis would probably be at least six to eight partners within the next 12 months.

He also wants to create a demand generation campaign with ServiceNow.

“To push out the Brightfin and the Proven Optics value to those customers and through those partners and start to build a funnel,” he said.

“Ideally what we'd like to do is build a sales funnel with our partners that hopefully looks like 30 to 40 percent of that market, at least 400 customers in Australia.”

According to Deligiannoudis, the partners would be selling their own professional services, and they provide the education and the support.

“To show them how to implement this capability. Then we're looking at an exponential increase in their professional services revenue, and then a fairly lucrative partner reward program, where they're given a significant margin off the RRP value,” he added.